I'm Ginny Shope Fowler, a freelancer providing agencies and businesses with quality print, web and identity design.

I got to Mad Men late—missed the first season completely. AMC is one of my not my usual Sunday-night-channel-surfing stops. But after the Emmy’s, you couldn’t spit without hitting a blog post about the great period advertising drama.

At first I was unimpressed. Maybe because there was so much hype; but also, all the characters just seemed so stereotyped. Sexist men who cheated on their wives with anything that breathed. Flighty secretaries who seem perfectly happy to file their nails and nail their bosses. Everyone drinking and chain smoking because life is just so hard.

But it seemed like everybody loved this damn show. (Although I searched diligently for a review by a female, and came up empty.) So I kept watching. And after 12 of 13 episodes this season, I’m not so frustrated by the sexism as I am plain bored. (more…)

the client: Huntsville Hospital

the challenge: As Huntsville’s oldest and only not-for-profit hospital, Huntsville Hospital needed to remind citizens of who they are and what makes them unique and an integral part of the community. Within their brand message, they also wanted room to highlight individual departments.

the solution: Copy that ties the past to the present and resonates with young and old in the community. Images from historical archives combined with images from a photo shoot onsite reinforce the then-and-now theme.