The Logo Design Process
For me at least, logo design is one of the most time and thought-intensive things I do. I’ve got to represent an organization with one mark that is both visually strong and technically flexible, as well as sell the client on the rationale. This article on Freelance Switch is a great look into how a logo is designed, especially if you’re the client. My process is extremely similar, including the part about how I usually start off with WAY more logos than the client actually sees. The thing is, just because there are hundreds of variations I COULD create for a company, they’re not all going to be the best. My job is to weed out the weaklings and give the client several strong options to choose from. If you’ve ever wondered why a professional, unique logo design costs what it does, here’s your answer.
Nonsense. You really only make 2 or 3 logos and it takes you like 10 minutes. Then you write an invoice and voila!
(kidding), btw, any scaling back on your business once your child is born?
haha…I’d be a millionaire if that were the case
The plan for business is to take two full months completely off, then ease back into a full-time schedule. So much will depend on the kid’s personality that it’s hard for me to really visualize what that’ll be like. But we have lots of family and babysitters and will probably invest in a MDO program at some point.
Basically, I’ll try to do it all and make whatever tough decisions I have to when it comes time. Story of my life.