the client: Alabama Central Credit Union
the challenge: Alabama Central wanted to speak to a younger segment of their market about the advantages of credit union membership.
the solution: “Avoid Bank Robbery. Be Your Own Banker with ACCYOURS.” A catchy look and headline that explains the difference in banks who charge lots of fees and credit unions who let you keep more of your money. The line “ACCYOU” was a part of the credit union’s existing brand, so the checking account being promoted was called “ACCYOURS.” This promotion also included an iPod giveaway.