the client: Huntsville Hospital
the challenge: As Huntsville’s oldest and only not-for-profit hospital, Huntsville Hospital needed to remind citizens of who they are and what makes them unique and an integral part of the community. Within their brand message, they also wanted room to highlight individual departments.
the solution: “111 years of service. 84 new ways to show we still care.” A newspaper campaign that emphasized how long Huntsville Hospital has been caring for their community. Copy that ties the past to the present and resonated with young and old in the community. Images from historical archives combined with images from a photo shoot onsite reinforce the then-and-now theme.

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