the client: Bridge Street Town Centre
the challenge: Introduce a hip, upscale shopping/living/entertainment complex to North Alabama.
the solution: Each pair of photos combines two aspects of life at Bridge Street to form a bridge between work, home and leisure. Vibrant colors, a playful attitude and famous quotes speak to an educated audience with a zest for life.
the client: Red Rain
the challenge: The new owner of Red Rain wanted a set of business cards that conveyed the hand-made, earthy feel of the establishment, while incorporating Art Deco elements. She also needed the card to serve not only to publicize the store, but her own endeavors as well.
the solution: A two-sided card that displays the store info on the front, and the owner’s personal talents on the back. The woodcut feel of the Red Rain logo, combined with the deco-style font suited the client perfectly. The cards were printed at twice the height of a normal business card so they don’t blend in with the crowd, but can easily be folded in half to fit in a wallet or pocket. Recycled, FCS certified paper was used.
the client: Hospice of the Valley
the challenge: A local hospice needed a trade show booth that showed it’s history and experience with care and compassion.
the solution: High quality photography and very little copy give that warm feel.
the client: Parkway Medical Center
the challenge: Parkway needed to remind residents that quality heart care was at their fingertips.
the solution: Sometimes a straightforward approach works best – heart-warming photos and bold headlines convey Parkway’s concern for the community.
the client: Monaco Pictures
the challenge: The Scene restaurant located in Monaco pictures needed to attract the lunch crowd, as well as evening movie-goers.
the solution: A series of ads that use a vintage look and clever copy combined with sumptuous food photos to make Scene stick out as a dining destination in its own right.
the client: Monaco Pictures
the challenge: Monaco needed a visual and conceptual identity that could be used to in the local paper to advertise the theater, restaurant, and lounge.
the solution: Classic movie quotes are updated with clever endings. The black and white film panels coupled with rich colors convey both elegance and luxury.
the client: The Bridge UMC
the challenge: An advertising campaign for a church geared towards young families, particularly men, to be placed prominently in a local mall. These flyers were to be placed alongside large backlit Duratrans displays for viewers to take home.
the solution: 4″x6″ postcard sized flyers encourage visiting The Bridge’s website.
the client: The Bridge UMC
the challenge: An advertising campaign for a church geared towards young families, particularly men, to be placed prominently in a local mall.
the solution: Photos that touch the heart convey the message of inclusion and togetherness on the two backlit Duratrans displays.
the client: Morgan-Lawrence County Red Cross
the challenge: The local Red Cross needed an updated look as well as quality information design for it’s quarterly newsletter.
the solution: A neutral brown makes the red pop, and clean typography allows each piece of information to be clearly read and understood.
the client: Catholic High School
the challenge: Raising $15 million is never an easy task, but that’s exactly what Catholic High School needed to do to build a new facility to accommodate their growing enrollment.
the solution: An 8.5” x 11” brochure with a tri-fold center spread that displayed the architectural renderings of the proposed building project. The school’s existing brand was updated with subdued colors and clean typography. A full day photo shoot at the existing school facility provided images of students that helps the reader connect on an emotional level to the project.
the client: Huntsville Hospital
the challenge: As Huntsville’s oldest and only not-for-profit hospital, Huntsville Hospital needed to remind citizens of who they are and what makes them unique and an integral part of the community. Within their brand message, they also wanted room to highlight individual departments.
the solution: “111 years of service. 84 new ways to show we still care.” A newspaper campaign that emphasized how long Huntsville Hospital has been caring for their community. Copy that ties the past to the present and resonated with young and old in the community. Images from historical archives combined with images from a photo shoot onsite reinforce the then-and-now theme.
the client: CityHarvest
the challenge: A nonprofit food rescue organization needed to get the word out about the hunger problem and what they are doing to address it.
the solution: A type-based solution printed on recycled stock shows the unbalanced distribution of food. Copy about CityHarvest explains how they are trying to solve the problem.
the client: Relish Magazine
the challenge: A new music, art and culture publication needed a cover design that was modern and hip.
the solution: The bold masthead and black and white palette allows cover photography to jump off the page.
the client: Silent Vibe
the challenge: A unique organization needed a brochure that would stand out from the crowd.
the solution: The clean, crisp look separates this piece from the clutter. Lots of white space combine with subtle typography and a strong graphic sensibility.
the client: Kenny Mango’s Coffee Shop
the challenge: Kenny needed an identity that took his current tropical theme upscale.
the solution: An island color palette combined with rustic texture convey the shop’s tagline: “Relax Under the Palms.”
the client: Arbor Acres
the challenge: Arbor Acres needed an updated look for their newsletter and accompanying literature.
the solution: Incorporating a dark grey into their existing red and blue color scheme gave the newsletter a more technical feel appropriate to the information. Smooth color blocks and rounded corners also gave a more interesting, less corporate feel.